Seed kits 2019: what happened?

Large container full of colourful poppies, cornflowers and corn marigoldsGrow Wild wildflower seed mix for England

This year we opened up the seed kit applications to families growing at home as well as groups sowing with their local community. We sent out nearly 10,000 kits, with 38% going to areas of higher deprivation*, and over 135,000 people engaged across the UK, including 29,000 people aged 12-25.

Before using their Grow Wild seed kit, 29% of respondents said they had little or no understanding how to grow UK native wildflowers

At Grow Wild, we like to find out what kind of impact our seed kits have: how much do people learn, what are they inspired to do? We had over 1,100 responses to a survey sent out to all our seed kit leaders, which was marvellous!

After using their seed kit, 81% of respondents said they knew a lot about how to grow UK native wildflowers

Many of our seed kit recipients also joined the Facebook wildflower growers group and from March to August there were hundreds of posts - mainly of people's growing efforts! - and thousands of comments and reactions in support of each other.

someone cutting back an abundant wildflower verge on the corner of a streetA Grow Wilder cutting back a wildflower verge on their street - taken from the Wildflower Growers Facebook group

90% of respondents said wildflowers appeared after they sowed their seeds

One of our aims for sending out so many seed kits is to encourage people to engage with others in their community and share what they learned.

93% of respondents said they plan to share the knowledge they gained through their experience with Grow Wild

We use the five Ways to Wellbeing - Connect, Be Active, Take Notice, Keeping Learning, Give - as a framework for how things like our seed kits contribute to improving people's wellbeing. For example, giving back through volunteering and taking notice of the world around you.

It's been another wonderful year for our Grow Wilders, who shared stories with us about how growing wildflowers has helped them make new connections and learn new things. Thank you to everyone who took part!

If you'd like to know when applications for seed kits open next year, sign up for our emails

*determined by the indices of Multiple Deprivation (IMD) for the postcode area.

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